Selling Your Home

My Commitment to Marketing Your Home

The Importance of Selecting a Quality Agent and Real Estate Company

Purchasing a Home

Understanding Agency

• I will provide you with a Competitive Market Analysis (CMA) to help you determine the most effective list price for your home.
• Carefully prepare and submit a profile sheet describing your house to the appropriate multiple listing service.
• Place a RE/MAX yard sign and a lockbox on your property.
• Promote your home to RE/MAX agents and other members of the FMLS and MLS in your market area.
• Prepare information to be placed in your home to aid cooperating agents with their potential buyers.
• Help you determine which financing alternatives will help sell your house.
• Advise you on ways to best showcase your home to create greater interest from buyers. (Staging)
• Update you on changes in the market such as competitive new listings, economic trends that influence buyers and the money market, and how these affect the sale of your home.
• Follow-up with all agents who show your house to get buyer's response.
• Hold an Open House if we decide that it's appropriate to your situation.
• Advertise locally to attract buyer prospects to your RE/MAX listing.
• Prequalify all prospective buyers to avoid unnecessary inconvenience.
• Review all purchase agreements and assist you in negotiating the best possible price and terms for your house.
• Furnish a Net Proceeds Estimate so you'll know what you can expect when you sell your home.
• Monitor the progress of the purchase agreement and keep you informed on all mortgage, title, and other closing procedures.
• Provide you with information about RE/MAX's relocation services that are available without cost or obligation.
• I will provide a Brandon's flyer to you and the entire applicable Brandon's flyer network in Greater Metro Atlanta area, targeting the metro areas surrounding your home in particular. I will do a professional flyer, including photo, text, and other pertinent information on your property.
• I will secure advertising in the Atlanta Journal/Constitution, and assorted real estate magazines throughout Atlanta. I will provide you with the confirmation lists from the Marketing Department, and the Publications themselves.
• I will personally photograph your home (not order FMLS/MLS "drive-by" photo). I will, with your permission, also photograph key rooms and features we agree on, for use as Hypertext in my World Wide Web Site (presently receiving over 200 "hits" a day). This will allow end users to follow a written text "tour" of your home, at which key features will be available for them to pull up to consider and view. Response in the marketplace, both locally and globally, is phenomenal and the users are typically over-qualified to make a purchase of your home. Of course, I will have any inquiry pre-qualified before sending any further info on your particular property.
• I have a computer software program that allows me to actually fax to real estate offices directly the flyer on your home, and I can contact agents directly to promote your home.
• Last and most importantly, I will attend the closing and SMILE when you receive your check!

Studies indicate that sellers share several misconceptions concerning which marketing techniques sell their home. According to statistics provided by the National Association of REALTORS(NAR), the highest percentage of home sales result from personal agent referrals and corporate image. While newspaper ads and open houses can be effective, they influence a much lower percentage of sales. All forms of exposure are important to the sale of a house, but some have proven to be more effective than others. An agent's reputation and the quality of the real estate agency are two of the most important components involved in selling a home.

The following questions and answers are provided to assist you in understanding agency status pertaining to prospective buyers electing to be a "customer" or "client".

How is the Customer or Client status established?
A buyer can establish Client status by an expressed agreement with an agent. Unless Client status is elected, the buyer is a Customer.

What is the difference to a prospective buyer in being a "customer", or "client" of RE/MAX?
A buying Customer working with a RE/MAX licensee could expect the licensee to:

• Provide information about available properties and sources of financing.
• Deal honestly and forthright.
• Disclose all material defects in available properties of which the licensee is aware.
• Perform ministerial acts.
• Hold in confidence unless permitted otherwise by the Seller in writing, information that might affect the Seller's ability to sell at the best price/terms and use his/her best efforts to act in the interest of the Seller.

• Provide information about available properties and sources of financing.
• Deal honestly and forthright.
• Disclose all material defects in available properties of which the licensee is aware.
• Perform ministerial acts.
• Give notification of when agency changes.
• Hold in confidence unless permitted otherwise by the Buyer in writing, information that might affect the Buyer's ability to buy at the best price/terms and use his/her best efforts to act in the interest of the Buyer.

• Provide information about available properties and sources of financing.
• Deal honestly and forthright.
• Disclose all material defects in available properties of which the licensee is aware.
• Give notification of when agency changes.
• Convey information that does not give advantage to either party, unless written permission is given.
• Perform ministerial acts.

The above duties of the agent in a real estate transaction do not relieve a Seller or a Buyer from the responsibility to protect their own interests. You should carefully read all agreements to assure that they adequately express your understanding of the transaction. A real estate agent is a person qualified to advise about real estate. If legal or tax advise is desired. consult a competent professional.